TENZING Partners served as the exclusive financial advisor to the main shareholder of Yellow in a successful fundraising transaction completed in 2009. The round was subscribed by a group of Luxembourg-based private investors.

Founded by Marc Neuen, Yellow is a Luxembourg-based digital-only directory operator. Launched as an innovative alternative to traditional printed directories, Yellow quickly established itself as a pioneer in the local online search space. In 2009, the company introduced MyYellow, a user-centric platform aimed at transforming the online directory experience into a personalized digital portal. With features such as intuitive contact management, automatic updates of contact details, and the ability to bookmark favorite websites, MyYellow was designed to serve as a daily starting point for Luxembourg internet users. The platform also offered users the ability to create personal spaces and custom profiles, further enhancing engagement and utility.

Driven by its ambition to go beyond being a mere competitor to Editus, Yellow experienced rapid growth in traffic and undertook a hiring plan to support its development, aiming to expand from 5 employees in 2008 to 25 by 2010.