TENZING Partners served as the exclusive financial advisor to the shareholders of Mpulse in the successful sale of the company to Groupe M Target, a subsidiary of Groupe Baelen.​

Established in 2006, Mpulse is a Luxembourg-based telecommunications operator specializing in messaging and micropayment services. The company offers SMS-based payment solutions, combining SMS delivery and receipt payment products with industry-leading interfaces and technical applications. Mpulse operates direct connections to Luxembourg’s mobile operators and provides international routing coverage, serving clients across various sectors, including media, banking, retail, and public institutions.

Founded in 2006, M Target is a French company specializing in mobile communication solutions, offering a comprehensive range of services such as SMS, Rich SMS, RCS, and Time2Chat. The company serves a diverse clientele, from SMEs to major international groups, across more than 280 destinations via 700 operators. In 2023, M Target joined SoftNext, a group of software publishers under Groupe Baelen, to further its growth and development strategy.

Established in 2003, Groupe Baelen is an independent, family-owned investment firm specializing in the acquisition and development of small and medium-sized enterprises (SMEs). The group focuses on long-term investments across various sectors, including software, industrial machinery, engineering, manufacturing, distribution, and consumer and business services. Groupe Baelen has acquired more than 50 companies since its inception, emphasizing independence, long-term perspective, diversity, and entrepreneurial spirit.

Transaction details

In 2024, M Target strengthened its strategic positioning by acquiring Mpulse, Luxembourg’s leader in push SMS solutions. This acquisition aligns with M Target’s strategy to expand its presence in the European market and enhance its service offerings in mobile communication solutions.​

TENZING Partners facilitated the transaction, providing comprehensive advisory services throughout the process, ensuring a successful outcome for all parties involved.